Utilizing the internet has made all parts of our lives easier - finding long lost friends, making reservations for date night, and finding x or y product with the best reviews. Similar to our daily lives, admissions officers have also started using the internet in higher numbers to aid their admissions process. From a Kaplan Test Prep research study, 35% are searching out applicants and 68% consider it fair game to do so, but not all of them actually put it into practice. From the same study, they found that admissions officers were finding positive supporting information for applicants as often as they were finding information that would negatively impact a student’s application.
Generally, admissions officers are hoping to find a more holistic version of some students through online searches and social media accounts - looking for additional, positive information about applicants. However, it’s possible to turn off an admissions officer with remarks, posts, and images that violate (or do not align with) the expectation of how students are in a school's student community. Here are some tips and cautionary words about social media for those applying to college/university.
Keep these tips in mind for before, during and after college acceptances. Poor form after the fact can mean that a college rescinds their offer of admissions (this includes poor grades as well, don’t let senioritis get to you!):
Things not to do...
Last thought: don’t get too wrapped up in tailoring your presence as the research statistics don’t necessarily merit a lot of effort on this front (for now!).
College, Graduate School, and Career Coaching.